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Nintendo may be worth over $50 billion, but that doesn't mean it's immune to global market instability. Between escalating conflicts in the Middle East driving up oil costs, and an ongoing memory crisis raising the price of technology across the board, companies like Nintendo have to make some difficult decisions to keep profits rising, too.
That brings us to today's news: On Friday, the company posted a press release titled "Notice Regarding Price Revisions for Nintendo Products and Services." While "revision" could mean a price increase or decrease, in this case, it unfortunately means the former. Nintendo outlined a number of price increases on systems and services across its global markets—including the Nintendo Switch 2, Nintendo Switch, and Nintendo Switch Online. For those of us in the U.S., Nintendo is only raising the MSRP of the Switch 2 (lucky us): Soon, the Switch 2 will officially retail for $499.99, a $50 increase over the console's $449.99 launch price.
This increase isn't effective immediately, however. Nintendo is giving American buyers—as well as those in Canada and Europe—until Sept. 1 before these prices shoot up. As such, if you are interested in picking up a Switch 2, you might want to buy one at your earliest convenience. Come September, you'll need to pay $50 more for the same product. Nintendo didn't specify, but I imagine that bundles will also increase. If so, the Mario Kart World bundle, which typically retails for $499.99, could instead cost $549.99.
This isn't the first time Nintendo has raised prices during this console generation. Nintendo had considered raising Switch 2 prices in the face of President Trump's tariffs, but decided against it, instead increasing the MSRP of Switch 2 accessories, as well as the original Switch. Nintendo isn't alone, either. Back in March, Sony announced price increases for the PS5 and PS5 Pro; meanwhile, Microsoft raised Xbox prices twice in 2025. While the courts have largely shut down Trump's tariffs, these companies cannot escape the rising costs of computing components: AI organizations are buying up as much RAM as they can, and memory manufacturers cannot make enough new RAM to meet demand. Add in the increased cost of shipping, and it's no wonder prices are rising for game consoles (and all other technology) across the globe.
That said, it is an odd twist on how video game pricing typically works. For most cycles, consoles are most expensive at launch. It usually makes more financial sense to wait to enter the new era until the manufacturer ends up cutting prices or releases a less expensive model—especially since consoles often launch without a huge library of new games. Today, however, it ends up being more expensive to wait to jump into a new console. If you already have a Switch or are comfortable with your gaming setup, you might want to hold on to it tight.
