How to Use Instagram's New 'Drops' to Buy and Sell Limited-Run Products

Any savvy online shopper will tell you: The best way to hype up a product is with a limited-run drop. Whether a company is selling sneakers, one-of-a-kind art prints, or small-batch runs of vinyl records, building anticipation for a timed release of a limited supply of something cool is a great way to drum up sales…

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