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Prime Day is usually a great time to score a good deal on a Kindle, but before Amazon's "Prime Big Deal Days" event—starting tomorrow and continuing through Wednesday night—let me redirect your attention to another category of e-readers entirely. Tiny e-ink devices—I'm talking credit card-sized, with screens that measure around 4 inches—are all the rage in 2026. If you too can see the appeal of carrying all of your books with you on a device so small you'll forget it's even in your pocket, it's not a bad time to jump in: One of the best options on the market, the recently released Xteink X4 Classic, is 15% off today only, in the lead-up to the big sale.
Xteink is a Chinese startup that shook up the e-reading world last year with the launch of the X4, a super bare-bones device that made up for its lack of features and usability with a cheap sub-$70 price point. Since then, a huge online community of fans has formed around the device, sharing tips on Reddit and even coming together to crowdsource an alternate operating system that fixes a lot of its early problems. Xteink quickly followed up the X4 with a slate of other devices, including the even smaller X3 and the X4 Pro, which adds a front light and touchscreen (at the cost of screen clarity and two physical buttons).
The X4 Classic was released earlier this month, replacing the original X4 and adding in some of the quality-of-life improvements that were made with subsequent devices, including a larger battery, relocated page-turn buttons, a real-time clock, USB drive support, and a tilt-to-turn-page feature. The X4 Classic is also 6g lighter and a millimeter thinner than the X4, though there is a trade-off involved there with the latter's USB-C charging port swapped out for magnetic pogo pins that require a separate cable or adapter.
These upgrades also increased the cost: The X4 Classic retails for $89, $20 more than the discontinued X4 and only $10 less than the X4 Pro. But right now on Amazon, the Classic has dropped in price by 15% to $75.99—its lowest price ever—in advance of Prime Big Deal Days. It's a good option for those who prioritize crisp, readable text above the conveniences of a built-in light or touchscreen, as those add extra layers between the inner screen and outer glass, and provided you understand what you're getting into: These devices support only e-books without Digital Rights Management (DRM), which means you can't use them to read your existing library of Kindle books.
Amazon October Prime Day FAQs
When is October Prime Day?
October Prime Day (actually called "Prime Big Deal Days") begins Oct. 6 and runs through Oct. 7. This is one of three major Amazon sales throughout the year, and it happens every year during October.
How do October Prime Day deals work?
Prime Day sales, including Prime Big Deal Days, let Prime Members shop online for thousands of products with big discounts. It lasts only two days, so make sure you know everything about the sale before it starts.
What goes on sale during October Prime Day?
Since Prime Big Deal Days happens in the fall, you're likely to see more deals on gaming and indoor gym equipment. Amazon has already announced some of the 35 categories that will be on sale, including beauty, tech, kitchen, fashion, and home. Some brands Amazon has already mentioned are: Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.
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